A/B Subject Line Test
Variant A (descriptive) vs Variant B (punchy question) — winner by open rate
| Variant | Style | Sent | Opened | Open % | Replied | Reply % |
|---|
Need 20+ sends per variant for statistically meaningful results.
A/B Email Body Test
Variant 1 (observation-led, 100–150 words) vs Variant 2 (question-led, under 90 words) — winner by reply rate
| Variant | Style | Sent | Opened | Open % | Replied | Reply % |
|---|
A/B Landing Page Test
Variant A: "More Leads. Less Guesswork."
Variant B: "Your Competitors Are Getting Your Customers."
| Variant | Views | CTA Clicks | Click Rate | Form Submits | Conversion Rate |
|---|